As we’ve said before, aiming to buy the cheapest possible product is rarely a wise move. While paying the lowest price for a given product is sensible as a goal, going for a cheap imitation is a recipe for disaster.

Fortunately, we live in a time when it’s really easy to find a great product for a great price, with the Internet providing a huge amount of opportunity and information to help us make those decisions. There’s no better example than Amazon, who have a huge number of bestseller lists available to show us what’s really popular among their millions of customers. The help doesn’t stop there though, as there are also websites that help you spot price drops on Amazon, like CamelCamelCamel, and even websites reviewing the bestseller lists themselves.

None of those places are typical starting points for customers though, as we are all well trained in finding pages on the web via search engines. It doens;t really matter if you’re a fan of the well known and decades old companies like Google and Yahoo, or fans of the trusted names like Bing, or even turn to the more underground engines like DuckDuckGo, they’re all there to serve you up information when you need it on demand.

A lot of these best seller lists get returned by search engines, as they’re really helpful resources for consumers. All you have to do is look for whatever you want and virtually every time you’ll get popular products coming back.

For example, if you’re looking for a new microwave, you can just search for best microwaves.

Best Microwave Google Search
‘Best Microwave’ on Google

As the world’s most popular place to search, you can bet Google know what they want people to see, and that’s likely to be whatever those people want to see. It’s no coincidence then that the top results for a search for a reasonably chunky investment that almost everyone buys are best seller lists.

Similarly if you go to Amazon itself, and search for microwaves, the first thing you’ll see is what sells well – just like Google, Amazon know that they are most useful when they give people what they want. In Amazon’s case, you might think they want to steer you towards the most expensive products as they’re the most profitable. In fact, they make a lot more money selling a huge number of popular products even if they’re priced lower, that selling a few premium alternatives.

That’s why being a bestseller portfolio reviewer is where the money is – it’s no coincidence that we do the same thing either!