highest compliment my
clients can give is to pass on my name to others who will benefit from my services.
I'm so happy with the website that JoJo designed for me. I think that this is due to her talent but also due to her responsiveness to input. She "hears" you. She has strong design opinions but is very flexible and easy to communicate with and I think that is the perfect combination. I would highly recommend her to anyone interested in setting up a site.
I keep going to the site just to look at it!!! I love it, love it, love
only I could spend an hour with this artist on their portfolio,
I know they would be getting different results from their submissions.
Program Director for the last six years of Taking
the Leap, the Business School for Artists,
I would often say this to myself, if only I could spend an
hour with this artist on their portfolio. After
that although the artist is visually aware of their
art, the artist is not aware of how their art is seen by
a stranger. Whereas
knows what their original art looks like, I would see
it for the first time from a small out of focused slide,
overexposed photograph, or on a disc that my computer could
would not know of my confusion when I would not find
a return stamped
or of my disappointment of finding that their written
materials were not included. It seemed I encountered every
obstacle to keep me from
experiencing their art.
an artist and arts' administrator, it has taken me many years to
understand how an artist is seen in that small package as it is
the other end. Through interactions with galleries and curators
I was shown exactly what it is that makes up a great portfolio.
They also expressed to me what a joy
a fine-tuned professional portfolio. A great portfolio allows the
viewer to experience the art.
There is a need in the world for Portfolio Reviewer. The past years had brought
so many letters from artists who live in Iowa, Germany, India, all asking for
help. With just as many years of wondering how I could help the artist who
lives outside the bay area I came up with Portfolio Reviewer.
I will give it a real hands-on and eyes-on view that will
include many suggestions and improvements. As an objective viewer, I will
you what your receiver in the past has seen and show you ways to improve
and enhance the receiver's experience. These may include uncovering certain
messages in your materials and bringing your images up to the level of
No matter what condition your portfolio is in, Portfolio Reviewer will
I still request that portfolios be sent to me the old fashion
way, through the US Post Office. This is so that I can see
you are sending
and also how you are presenting your materials. If you are
interested in having your web portfolio reviewed please see my services page.
For those of you who are interested in where technology will
fit into the future art market, I will predict that the slide
portfolio will eventually be replaced by the web portfolio.
I envision in the not to distant future, sitting comfortably
on my sofa and spending an hour or so going through an artist
channel (web site) on my big screen webTV.
NEWS 2008! The digital portfolio is really beginning to arrive in the art market with many galleries requesting CDs, website presence and/or email submissions. As of lately, I have been in high gear creating CD submission packets. Basically it is the same packet that includes pdfs of your resume, statement, and presentable jpgs of your images. Of course, a web portfolio is always my first choice of presentation, but a wise decision would be to always call the gallery to find out how they like to have art submitted. If calling a gallery causes you a nervous twitch, ask a friend to call them and request this information.
I am beginning
to see more and more of the art market ask artists where they
can see their art on-line. For those of you who do not have
web presence I highly encourage you to take advantage of having
Portfolio Reviewer create a site for you. As an artist myself (MFA, San Francisco Art Institute),
with the background in art marketing, I can create
your art shine as it should,
without getting lost in design and layout. For a look at some
of the sites I have created, please see my services page.
those of you who do have a web site, but your site doesn't
show your art in a professional light or is possibly mixed
with other professions such as graphic design, commercial
art or with family photos (these do have their place just
not on your professional art site), Portfolio Reviewer can
encourage you check out many of my numerous
services. Please feel free to ask any questions before doing
look forward to being of service to you, reviewing your art
and your materials.